Overview
The Masset MCP Server provides access to content stored within Masset from external AI platforms such as Claude, ChatGPT, and other MCP-compatible clients. This allows for the decentralization of content use and consumption, while permitting Marketing and Sales teams to keep a pulse on what assets are being used. For more information about the Model Context Protocol, you can read the official MCP documentation.
What you can do
Using the Masset MCP Server, you can:
- Search assets — find content by keyword, semantic meaning, or a combination of both. Apply filters by tags, collections, MIME types, and date ranges.
- Retrieve metadata — get detailed file information including name, description, file type, size, properties, tags, colors, and detected objects.
- Read asset content — access extracted text content including raw text, summaries, OCR text, and transcriptions.
- Preview assets — view JPEG thumbnail previews inline in AI conversations.
- Explore taxonomy — discover available tags, collections, and categories to refine your searches.
- Analyze performance — rank assets by downloads, views, or shares over configurable time windows.
- Track activity — get per-asset usage activity (views, downloads, shares), optionally scoped to specific users or groups.
- Explore organizational context — list collections, boards, user groups, and users to resolve names into IDs for downstream tools.
- Build and share content rooms — create, update, find, and list shareable content rooms backed by assets and/or boards, optionally tied to a HubSpot CRM contact, company, or deal.
- Submit content requests — file a request for a new asset or a change to an existing asset; the request becomes a tracked task in the Masset app.
- Manage training — discover, create, edit, and run training sessions; manage their sources, manual inputs, facts, and questions; AI-generate facts and questions; and read leaderboards and per-user stats.
Tools
The MCP server exposes 30 tools that AI clients auto-discover upon connection. Most are read-only; the content room, content request, and training mutation tools modify state in your Masset workspace.
The toolset will continue to grow to include more Masset functionality over time. If you have a question or would like to suggest new functionality, please contact support@getmasset.com.
