Overview

Connect AI assistants to your Masset content library via the Model Context Protocol

The Masset MCP Server provides access to content stored within Masset from external AI platforms such as Claude, ChatGPT, and other MCP-compatible clients. This allows for the decentralization of content use and consumption, while permitting Marketing and Sales teams to keep a pulse on what assets are being used. For more information about the Model Context Protocol, you can read the official MCP documentation.

What you can do

Using the Masset MCP Server, you can:

  1. Search assets — find content by keyword, semantic meaning, or a combination of both. Apply filters by tags, collections, MIME types, and date ranges.
  2. Retrieve metadata — get detailed file information including name, description, file type, size, properties, tags, colors, and detected objects.
  3. Read asset content — access extracted text content including raw text, summaries, OCR text, and transcriptions.
  4. Preview assets — view JPEG thumbnail previews inline in AI conversations.
  5. Explore taxonomy — discover available tags, collections, and categories to refine your searches.
  6. Analyze performance — rank assets by downloads, views, or shares over configurable time windows.

Tools

The MCP server exposes 8 read-only tools that AI clients auto-discover upon connection.

ToolDescriptionRead Only?
asset_searchSearch for assets by keyword or meaning and return ranked results with metadata. Primary search interface.Yes
keyword_searchAgentic use. Case-insensitive substring matching across asset names, descriptions, file names, tags, and more.Yes
semantic_searchAgentic use. Meaning-based search via embeddings. Finds conceptually related content.Yes
asset_analytics_searchRank assets by an analytics metric (downloads, views, shares) over a time window.Yes
get_asset_metadataRetrieve detailed metadata for a list of assets by their IDs.Yes
get_asset_contentRetrieve extracted text content of assets by their IDs.Yes
get_asset_previewFetch a JPEG preview image for an asset.Yes
get_search_contextRetrieve available search taxonomy (tags, collections, categories) for the current tenant.Yes

The toolset will continue to grow to include more Masset functionality over time. If you have a question or would like to suggest new functionality, please contact support@getmasset.com.

Key details

DetailValue
ProtocolModel Context Protocol (MCP)
TransportStreamable HTTP
Endpointhttps://app.getmasset.com/api/v1/mcp
AuthenticationOAuth 2.0 with JWT Bearer tokens
Rate limit60 requests per minute per user
StatusGeneral Availability

Next steps